Becoming One of the Greats

Becoming One Of The Greats

A Treatment for the Gatorade commercial by Kennard Johnson

Würzburg, Germany – Summer Afternoon. 13-year-old DIRK and his older sister SILKE Nowitzki were on a basketball court not too far from their house shooting hoops. His family was heavily into sports, mother, Helga Nowitzki being a professional basketball player and father, Jörg-Werner a handball player. SILKE was a local track and field champion but turned to love the sport of basketball also.

The sun is at its highest height during this warm summer afternoon in Germany while the bro and sis are freshening up their skills on the court. Growing up DIRK was always tall and off balanced playing sports. He noticed SILKE was always at the top of her game and wondered how she was so good at every sport she played. He then noticed after their practice or hoop session that she’d always have a bottle of Gatorade with her.

One day DIRK decided to drink a bottle of Gatorade before a hooping session with SILKE and turn into a basketball phenomenon. His skills ignited that warm summer day. His shots were dropping and he became more balanced and focused.

He then turned into the great DIRK NOWITZKI we’ve grown to know today playing for the DALLAS MAVERICKS.